Taco Bell VR Arcade

Create influencer experiences.

When Taco Bell teamed up with SONY PlayStation to promote the launch of its new VR product in association with an LTO $5 ‘Big Box’, they knew they had to find a unique way to come together in a way that complimented both brands and spoke to their audiences.

Enter the Taco Bell VR Arcade, the first ever pop-up shop for the brand located in Manhattan to coincide with the launch of the $5 Big Box sweepstakes and provide a hands-on experience limited social media influencers and VIP customers.  

The VR Arcade extended the media relevance of the product in the press press prior to the release of the $5 Box in-stores by providing both media and consumers the first opportunity to demo the new headset before it was available to the public.

Social integrations on-site and a one-of-a-kind installation created social media worthy moments that went viral and resulted in sold experience daily.