Helping brands navigate the world of sponsorships to maximize impact and grow business.

Our Services >

  • Laurie’s customers, Evan and Kade, running down a mountain after getting married.
  • Larry Freedman, Will Ferrell, Los Angeles Football Club community event.
  • Four Pepsi cans on a soccer field in a stadium."}
  • Event venue with MasterCard branding and a banner featuring Gwen Stefani. The decor includes red curtains and a bar setup with drinks. Hashtags like #PricelessSurprises are visible.
  • Carlos Vela, Kaiser Permanente endorsement for Los Angeles Football Club
  • Chicago Bears locker featuring a football jersey with number 54, a helmet, shoulder pads, and memorabilia under a Mastercard sponsorship banner. The setup is for a Chalk Talk event with a focus on Brian Urlacher.
  • Gareth Bale for adidas and Los Angeles Football Club
  • BMO Stadium exterior at night with illuminated signage and modern architectural structure.
  • Giorgio Chellini for Lexus of Woodland Hills.
  • Stadium dedication ceremony, large yellow ribbon, giving a speech with fireworks and microphones.
  • Custom LAFC Black Porsche 911 for premium members and sponsors.

Our Services

MLS Cup 2022, LAFC, Philadelphia Union, Soccer

  • Sponsorship Strategy

  • Property Exploration

  • Contract Negotiation 

  • Partnership Activation

  • Partnership Measurement

Explore Services >

Brands we've created with.

  • Laurie’s customers, Fernando and Kate embracing by the lake on their wedding day.
  • Laurie’s customers, Mariana and Carmen holding hands on a green lawn on their wedding day.
  • FLEX Power Tools logo
  • Black and white Pepsi logo featuring the circular emblem and the word 'pepsi' in lowercase letters.
  • Kaiser Permanente logo featuring three stylized figures with a sunburst design, accompanied by the text "Kaiser Permanente."
  • Taco Bell logo featuring a stylized bell and the text "Taco Bell" below it.
  • Chicago Bears logo, stylized "C"
  • Stylized horse head logo in black and white with a flowing mane.
  • Chicago Cubs logo, black and white, with "C" around "UBS" inside a circle.
  • Toyota logo with text.
  • Rockstar Energy Drink logo with star design
  • MLS logo in grayscale with shield design and three stars
  • Lexus of Woodland Hills
  • Logo of College Football Playoff with a stylized football design.
  • Porsche logo featuring shield with horse emblem and "STUTTGART" text.
  • Delta logo with stylized triangle and text
  • Ford logo in black and white
  • YouTubeTV Jersey front
  • Black and white concentric circles, resembling a minimalist target symbol, on a white background.
  • Logo of 1800 Tequila in black text on a white background.
  • Postmates logo featuring a delivery person on a bicycle with stars

About the Founder

Kristen Kühn

Kristen is an experienced marketing executive with a focus on sports & entertainment partnerships. She has worked with professional sports teams, leagues and athletes, as well as over 500 brands, large and small, to create and sustain successful partnerships.

Meet Kristen >

Case Studies

  • Aerial view of BMO Stadium at night with illuminated field and surrounding area.

    BMO Stadium

    The highest grossing sponsorship deal in MLS history (2023), along with the largest US Stadium Naming rights deal for a soccer specific stadium.

    Read More

  • Carlos Vela x Kaiser Permanete

    See how Kaiser Permanete leveraged an endorsement with soccer superstar, Carlos Vela to reach the Latino population.

    Read How
  • Taco Bell VR Arcade entrance with neon signs and screens.

    Taco Bell VR Arcade

    An experiential pop-up in the heart of SoHo to drive PR and brand engagement among customers.

    Read more
  • Black sports jersey featuring "FLEX POWER TOOLS" and "Adidas" logos, including a badge with a logo and "Los Angeles Football Club."

    FLEX x LAFC Jersey

    Learn why newcomer FLEX Power Tools chose an MLS team front of kit for its entry into sports.

    Read Why
  • Red trolley in Chicago with "Priceless" Mastercard advertising, people boarding

    Mastercard Priceless Cities

    A collection of campaigns targeted to increase cardholder benefits in key markets across the globe.

    Read More
  • Carlos Vela interacting with excited fans at stadium for T-Mobile commercial.

    T-Mobile x Carlos Vela

    Learn how telecomm mogul T-Mobile leveraged FIFA World Cup to capture fans attention.

    Read how
  • Basketball court with Taco Bell "Steal a Game, Steal a Taco" logo and Doritos Locos Taco.

    Taco Bell x NBA Finals

    A creative spin off of an existing successful campaign, leveraging familiarity with fans.

    Read More
  • Cans of Pepsi on a soccer field with a stadium in the background.

    Pepsi x LAFC

    After years of 'Team Red', Pepsi made its move to increase marketshare in the LA and hispanic market.

    Read Why