FLEX Power Tools LAFC Jersey Front

Make your brand known.

Chervon, a Chinese-based publicly traded organization, is best known for its house hold power tool brands EGO and SKIL; however in 2020 they were looking ahead to the launch of a new line, FLEX Power Tools, when a partnership with LAFC was formed. 

Chervon's objectives for reaching a new global audience, specifically targeted at the "pro" level of contractors, met all the right pieces of a front of jersey partnership with the Club putting FLEX on the road and in broadcast across several of their key markets. The multi-year, seven figure deal was the first ever sports sponsorship for the brand - catapulting it into a successful first year of brand awareness and sales.

In addition to bringing the FLEX brand into the closets of soccer fans around the globe, the partnership included exclusive content pieces, media/broadcast visibility, OOH signage and a co-branded retail promotion and was negotiated in partnership with Legends.